Gisele models eco-friendly Loyale bikini in June Vogue

Posted by Holly Wesselhoft on June 8, 2009 at 11:09 pm

Gisele in the Barstow bikini, $120

“Making the simple act of getting dressed world changing” is quite an ambitious goal for a small fashion company to hold, but Loyale seems to be living up to it.

Founded in 2005 by Jenny Hwa, Loyale makes beautiful clothes in the most sustainable methods possible while contributing some of its profits to Green Corps, an environmental non-profit which aims to support leaders in the environmental sector.

Loyale manufactures many of its pieces in the US in an effort to support the domestic garment industry using organic cotton (the cultivation of regular cotton accounts for a significant amount of pollution from pesticides and insecticides) and “factory reclaimed overstock” (excess fabric from past seasons) fabrics.

In adhering to these strict ecological standards, Loyale is not only creating eco-chic clothes, but is also helping to “create a shift in consciousness where commerce and compassion for the planet can coexist.”