Saks, Michael Kors and Heidi Klum unite for Key to the Cure

Klum modeling the new t-shirt designed by Michael Kors, $40

Klum modeling the new t-shirt designed by Michael Kors, $40

This year, Saks continues with its tradition of philanthropy through supporting the Breast Cancer Research Foundation. WWD reports that Heidi Klum has signed on as the ambassador for the Key to the Cure Campaign and Michael Kors has designed this year’s t-shirt available for purchase exclusively at Saks.

The shirts, retailing at $40, will be available the first of October in conjunction with a public service campaign featuring Klum to appear in the glossies.  Saks will donate 2% of its sales (up to $250k)  to local and national women’s cancer charities during the weekend of Oct 15-18.  For the BCRF? Saks is donating a lump sum of $500k!

Heidi Klum comments, “It’s important that we all work continuously to find the cure for cancer and to find answers… This year’s T-shirt is fabulous and not just because Michael, my fashion inspiration and great friend, designed it. It’s fun and comfortable and really a great gift for yourself or a family member or friend that you can give to support a very worthy cause.”

According to WWD, Saks has donated over $32M to cancer research over the past 10 years through their special shopping initiatives and designer t-shirts.

Last year, Gwyenth Paltrow served as ambassador with Karl Lagerfeld (head designer and creative director of Chanel) designing the shirts. Mercedes-Benz also developed a special edition sedan (S550) for the Key to the Cure campaign, donating money to the charity based on sales of the car.

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1 Comment

  1. Christina Hudson says:

    Love the tee this year. Have always purchased for the staff of our Veterinary Hospital to wear throughout the month of October. The last 2 years the tee has not been a style we were interested in. Thanks for this great look. Best of luck for this great cause. Sincerely Christina Hudson

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