Launched in conjunction with the release of the environmental movie Home, PPR-owned Sergio Rossi has created the Eco Pump from largely recycable and biodegradable materials.
Partnering with a German company specializing in alternative materials and environmentally-sound practices, the heel is somehow made of liquid wood using a high strength “compression process.” The sole uses non chemically processed leather and even the packaging is biodegradable. I think the shoe is simple and elegant enough, but the heel looks very interesting and makes the shoe special.
Sergio Rossi is donating part of the proceeds from these shoes to Goodplanet.org. Founded in 2005, the charity promotes a more environmentally, socially and economically responsible way of living while searching for ‘concrete solutions to the earth’s ecological crisis.’
