David Yurman supports breast cancer awareness month with pink logo dog tags

Yurman dog tags with or without pave diamonds, $450/$950 - 10% of sales go to Breast Cancer Research Foundation

Yurman dog tags with or without pave diamonds, $450/$950 - 10% of sales go to Breast Cancer Research Foundation

Last week, I spotted these pink dog tags in a vitrine inside the David Yurman store on Madison Ave.  I was attending a special shopping event for the charity I volunteer for – Bottomless Closet (they provide clothing, interview/resume prep and career-oriented workshops to local NYC women) – so a special THANKS to David Yurman for putting that together!

The dog tags are made out of sterling silver and pink rhodonite, which is a rose-colored stone commonly used in upscale breast cancer-themed products . There is also a more expensive option with pave diamonds (.36cts), which is obviously the better choice.

10% of the sales from the tags will be donated to the Breast Cancer Research Foundation by David Yurman. The Foundation strives to raise awareness, encourage early detection and fund research efforts to find a cure for breast cancer.

Breast cancer is the second most common kind of cancer in the world and women in the United States have a 1 in 8 (12.5%) chance of developing it in their lifetime. So there’s a good chance that if breast cancer prevention and a cure is not already a priority to you, it may become one eventually as this disease affects so many women around us.

The dog tags can be purchased at DY stores and at their online boutique.

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