Hermes Life in a Pocket tie, $180 - portion of the profits benefits the Sidaction Assication to fight HIV/AIDS

The crème de la crème of luxury goods, Hermes, has come out with quite a twist on their notable tie collection. Instead of some new avant-garde design rivaling their well-known critters in various scenes of recreation and amusement, the 173 year-old Parisian house has created this tie to support the HIV/AIDS effort and raise awareness.

The Life in a Pocket tie retails for $180 and is hand-folded out of heavy silk. The back of the tie features a small, hidden pocket designed to slip a condom and promote the message of protection and prevention.

Hermes is donating a portion of the profits to the Sidaction association to assist with advances in HIV/AIDS research. Sidaction is a public event/campaign in France that promotes awareness and raises money for various HIV/AIDS organizations.

In addition to publicity on TV and radio, Sidaction also organizes sporting and cultural events all over France where people learn about AIDS research and prevention and have the opportunity to contribute to the fight against the pandemic.

Royalties go toward DiCaprio's favorite environmental charities

Replacing Brad Pitt as celebrity ambassador for luxury Swiss watchmaker Tag Heuer,  Leonardo DiCaprio promotes more than timeless timepieces.

His valuable visage will be used to promote a cause long important to the actor – environmentalism.  Royalties resulting from his deal with Tag will benefit Green Cross International and the Natural Resources Defense Council. Both charities will also be tagged in the ads, creating much-needed publicity and awareness of the organizations.

The actor is quoted on tagheuer.com:  “ TAG Heuer and I will be making donations to NRDC and Green Cross International, two of the most influential and effective environmental organizations around” says DiCaprio. “Each and every day, these organizations are doing important work to ensure our planet’s resources for future generations.  Hopefully, our donations will help expand their reach and raise their profile.”

The Natural Resources Defense Council (of which DiCaprio is a board member) is an international non-profit dedicated to promoting conservation of the natural environment.  In 2001, Worth Magazine named it one of the top 100 charities in the US.

Entry-level pricing for a Tag watch starts at a little less than 2k and escalates from there. Tag is owned by LVMH and has been in existence for almost 150 years.