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	<title>Make Luxury Count &#187; Cameron Diaz</title>
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	<link>http://makeluxurycount.com</link>
	<description>If you&#039;re going to make a statement, make it count.</description>
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		<title>Anna Wintour herself promotes Goods of Conscience in June Vogue</title>
		<link>http://makeluxurycount.com/2009/05/31/anna-wintour-herself-promotes-goods-of-conscience-in-june-vogue/</link>
		<comments>http://makeluxurycount.com/2009/05/31/anna-wintour-herself-promotes-goods-of-conscience-in-june-vogue/#comments</comments>
		<pubDate>Sun, 31 May 2009 18:43:38 +0000</pubDate>
		<dc:creator>Holly Wesselhoft</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Anna Wintour]]></category>
		<category><![CDATA[Cameron Diaz]]></category>
		<category><![CDATA[Cameron short]]></category>
		<category><![CDATA[Fashion and philanthropy]]></category>
		<category><![CDATA[Father Andrew]]></category>
		<category><![CDATA[Goods of Conscience]]></category>
		<category><![CDATA[Guatemala]]></category>
		<category><![CDATA[June Vogue]]></category>
		<category><![CDATA[luxury and philanthropy]]></category>
		<category><![CDATA[Mayan Indian weavers]]></category>
		<category><![CDATA[the Bronx]]></category>
		<category><![CDATA[The Social Fabric]]></category>
		<category><![CDATA[Vogue]]></category>

		<guid isPermaLink="false">http://makeluxurycount.org/?p=181</guid>
		<description><![CDATA[No better way for your Guatemala-Bronx made, organic, ethical fashion company to be catapulted into the national limelight than to have Cameron Diaz wear your shorts and Anna Wintour mention your company in her letter from the editor in June&#8217;s edition of Vogue - this is exactly the good luck of Goods of Conscience. Goods [...]]]></description>
			<content:encoded><![CDATA[<p>No better way for your Guatemala-Bronx made, organic, ethical fashion company to be catapulted into the national limelight than to have Cameron Diaz wear your shorts and Anna Wintour mention your company in her letter from the editor in June&#8217;s edition of <em>Vogue </em>- this is exactly the good luck of <a href="http://www.goodsofconscience.com" target="_blank">Goods of Conscience</a>.</p>
<div id="attachment_185" class="wp-caption aligncenter" style="width: 243px"><img class="size-medium wp-image-185" title="Cameron Dian GoC Shorts" src="http://makeluxurycount.com/wp-content/uploads/2009/05/cameron-dian-goc-shorts.jpg?w=233" alt="Cameron Diaz picked out these plaid shorts herself for the Vogue shoot, $275" width="233" height="300" /><p class="wp-caption-text">Cameron Diaz picked out these plaid shorts herself for the Vogue shoot, $275</p></div>
<p>Goods of Conscience, founded in 2005 by Father Andrew whose parish is located in the Bronx in NYC, &#8220;seeks to create and sell well-designed and well-made garments for the benefit of skilled workers in impoverished communities in both Guatemala and [the Bronx], to enhance the spirit of worker and wearer alike.&#8221;</p>
<p>Father Andrew developed the idea for the company after a mission trip to Guatemala. The company  employs Mayan Indian weavers in Guatemala and Bronx sewers to make the collections that &#8220;look good, feel good and do good.&#8221;</p>
<p>Goods of Conscience asks consumers to choose to wear &#8220;<strong>The Social Fabric</strong>.&#8221; This phrase has a double meaning because it is also the trademark for the actual fabric that is used in the clothes. It is a reflective organic cotton or indigo from Guatemala which cannot be counterfeited and ensures that all parties involved in the production of it are paid a living wage.</p>
<div id="attachment_188" class="wp-caption alignright" style="width: 257px"><img class="size-medium wp-image-188" title="Santiago Scarf 225" src="http://makeluxurycount.com/wp-content/uploads/2009/05/santiago-scarf-225.jpg?w=247" alt="Santiago Scarf, $225" width="247" height="300" /><p class="wp-caption-text">Santiago Scarf, $225</p></div>
<div id="attachment_189" class="wp-caption alignleft" style="width: 272px"><img class="size-medium wp-image-189" title="Monterrico Jacket 895" src="http://makeluxurycount.com/wp-content/uploads/2009/05/monterrico-jacket-895.jpg?w=262" alt="Monterrice Jacket, $895" width="262" height="300" /><p class="wp-caption-text">Monterrice Jacket, $895</p></div>
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		<slash:comments>2</slash:comments>
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		<title>Bono&#039;s Edun brand promotes conscious consumerism</title>
		<link>http://makeluxurycount.com/2009/05/26/bonos-edun-brand-promotes-conscious-consumerism/</link>
		<comments>http://makeluxurycount.com/2009/05/26/bonos-edun-brand-promotes-conscious-consumerism/#comments</comments>
		<pubDate>Tue, 26 May 2009 14:50:30 +0000</pubDate>
		<dc:creator>Holly Wesselhoft</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA["Trade not Aid"]]></category>
		<category><![CDATA[AIDS shirt]]></category>
		<category><![CDATA[ALAFA]]></category>
		<category><![CDATA[Ali Hewson]]></category>
		<category><![CDATA[Barney's NY]]></category>
		<category><![CDATA[Ben Affleck]]></category>
		<category><![CDATA[Bono]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Cameron Diaz]]></category>
		<category><![CDATA[Edun]]></category>
		<category><![CDATA[Fashion and philanthropy]]></category>
		<category><![CDATA[fashion and social responsibility]]></category>
		<category><![CDATA[Liv Tyler]]></category>
		<category><![CDATA[luxury and philanthropy]]></category>
		<category><![CDATA[LVMH]]></category>
		<category><![CDATA[Penelope Cruz]]></category>
		<category><![CDATA[Saks Fifth Avenue]]></category>
		<category><![CDATA[The One Campaign]]></category>
		<category><![CDATA[U2]]></category>

		<guid isPermaLink="false">http://makeluxurycount.org/?p=165</guid>
		<description><![CDATA[Bono and his wife, Ali Hewson, founded apparel company Edun in 2005. In just 4 years, the line has been picked up at Saks and Barneys with French luxury conglomerate LVMH taking a recent minority stake in the eco-friendly and socially-conscious fashion house. Edun is a feminine and sexy brand with a rock &#8217;n roll edge. Ali says [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_167" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-167" title="press_edun08_coverJPG" src="http://makeluxurycount.com/wp-content/uploads/2009/05/press_edun08_coverjpg1.jpg?w=300" alt="Edun promotes &quot;Trade not Aid&quot; for developing countries" width="300" height="214" /><p class="wp-caption-text">Edun promotes &quot;Trade not Aid&quot; for developing countries</p></div>
<p>Bono and his wife, Ali Hewson, founded apparel company <a href="http://www.edunonline.com" target="_blank">Edun</a> in 2005. In just 4 years, the line has been picked up at Saks and Barneys with French luxury conglomerate LVMH taking a recent minority stake in the eco-friendly and socially-conscious fashion house.</p>
<p>Edun is a feminine and sexy brand with a rock &#8217;n roll edge. Ali says that the clothes can take you from &#8220;day to night, the office to the club.&#8221;</p>
<p>Edun promotes the concept of &#8220;Trade not Aid&#8221; for developing countries by opening its factories in poor communities and employing and training locals in the business of apparel manufacturing. Rather than just giving aid to Africa, Edun encourages production in these countries, helping to build the skill sets of the factory workers while compensating them with fair wages. Its textiles are produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.</p>
<p>In this way, Edun is inspiring the entire fashion/luxury industry to invest in poor countries and their people.</p>
<p>Edun has also launched The One collection of t-shirts  in honor of ALAFA and The One campaign &#8211; global initiative to end extreme poverty and preventable diseases. T-shirts are $40 and are made from 100% African cotton in Lesotho. For every purchase, Edun donates $10 to the ALAFA charity. Apparel Lesotho Alliance to Fight AIDS works toward assisting the 46,000 apparel workers in the African nation who are largely unskilled women with an overwhelming percentage of them HIV positive. Celebrity fans of these tees include Liv Tyler, Ben Affleck, Penelope Cruz, Brad Pitt and Cameron Diaz.</p>
<p>To date, Edun has donated over $600,000 to ALAFA.</p>
<div id="attachment_171" class="wp-caption aligncenter" style="width: 235px"><img class="size-medium wp-image-171" title="Edun Organic Cotton Shirtdress 150" src="http://makeluxurycount.com/wp-content/uploads/2009/05/edun-organic-cotton-shirtdress-150.jpg?w=225" alt="Organic Cotton shirtdress, $150" width="225" height="300" /><p class="wp-caption-text">Organic Cotton shirtdress, $150 available at Saks</p></div>
<div id="attachment_176" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-176" title="BAffleck" src="http://makeluxurycount.com/wp-content/uploads/2009/05/baffleck.jpg?w=300" alt="Ben Affleck wearing Edun's One Campaign t-shirt, $40 - $10 of which goes to ALAFA in Lesotho" width="300" height="189" /><p class="wp-caption-text">Ben Affleck wearing Edun&#39;s One Campaign t-shirt, $40 - $10 goes to ALAFA in Lesotho</p></div>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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