Edun promotes "Trade not Aid" for developing countries Bono and his wife, Ali Hewson, founded apparel company Edun in 2005. In just 4 years, the line has been picked up at Saks and Barneys with French luxury conglomerate LVMH taking a recent minority stake in the eco-friendly and socially-conscious fashion house. Edun is a feminine and sexy brand with a rock ’n roll edge. Ali says that the clothes can take you from “day to...