Make Luxury Count » Rock the Cure Foundation http://makeluxurycount.com If you're going to make a statement, make it count. Thu, 07 Apr 2011 05:28:46 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Rock & Republic Rock(ing) the Cure http://makeluxurycount.com/2009/06/29/rock-republic-rocking-the-cure/ http://makeluxurycount.com/2009/06/29/rock-republic-rocking-the-cure/#comments Mon, 29 Jun 2009 22:38:31 +0000 Holly Wesselhoft http://makeluxurycount.org/?p=395 Rock ‘n’ Roll denim label Rock & Republic has taken a radical approach to philanthropy. Founder and creative director, Michael Ball has launched the Rock the Cure Foundation in which 100% of the profits from specially-designed collections benefit charities.

This year -2009- , they have designed clutches, men’s and women’s t-shirts and jeans which can be bought online or at boutiques carrying the R&R label.

They project to make $10M from the collection, setting aside $5M to set up the foundation and donate to various non-profits and the other $5M to go to City of Hope. R&R will also be generating funds for City of Hope by hosting fundraisers throughout the year including concerts, film festivals and shopping events.

Based in California, City of Hope is a biomedical research and treatment center which aims to prevent, treat and cure life-threatening illnesses like cancer, diabetes and HIV/AIDS.  It has been around  since 1913 and has performed over 9,000 bone marrow and stem-cell transplants!

Rock the Cure Kasandra Crown jean, $288 - 100% of profit to City of Hope

Rock the Cure Kasandra Crown jean, $288 – 100% of profits go to City of Hope

Basel clutch in cherry croc-stamped leather, $195 - 100% of profits go to City of Hope

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