Hermes Life in a Pocket tie, $180 - portion of the profits benefits the Sidaction Assication to fight HIV/AIDS

The crème de la crème of luxury goods, Hermes, has come out with quite a twist on their notable tie collection. Instead of some new avant-garde design rivaling their well-known critters in various scenes of recreation and amusement, the 173 year-old Parisian house has created this tie to support the HIV/AIDS effort and raise awareness.

The Life in a Pocket tie retails for $180 and is hand-folded out of heavy silk. The back of the tie features a small, hidden pocket designed to slip a condom and promote the message of protection and prevention.

Hermes is donating a portion of the profits to the Sidaction association to assist with advances in HIV/AIDS research. Sidaction is a public event/campaign in France that promotes awareness and raises money for various HIV/AIDS organizations.

In addition to publicity on TV and radio, Sidaction also organizes sporting and cultural events all over France where people learn about AIDS research and prevention and have the opportunity to contribute to the fight against the pandemic.