Make Luxury Count » SoHo jewelry http://makeluxurycount.com If you're going to make a statement, make it count. Thu, 07 Apr 2011 05:28:46 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Swarovski creates crystal necklace for charity: water http://makeluxurycount.com/2009/06/27/swarovski-creates-crystal-necklace-for-charity-water/ http://makeluxurycount.com/2009/06/27/swarovski-creates-crystal-necklace-for-charity-water/#comments Sat, 27 Jun 2009 00:00:20 +0000 Holly Wesselhoft http://makeluxurycount.org/?p=365 Austrian crystal brand Swarovski decided to go all out for their launch of a new crystallized concept store in SoHo by not only having Gossip Girl actress Blake Lively host the fete, but also designing a special crystal necklace to benefit charity: water.

Lively (wearing the Divine Rock necklace) hosted the store opening in SoHo

Lively (wearing the Divine Rock necklace) hosted the store opening in SoHo

As this blog has highlighted before, 1 in 6 people do not have access to clean drinking water – charity: water aims to change these stats by providing the funds and manpower to build freshwater wells in areas throughout the world where it is so desperately needed.

100% of the proceeds from the Divine Rock Light Necklace goes to charity: water. The necklace with a clear crystal drop and silver chain has an edgy, organic feel. Retailing at only $88, it’s an easy purchase for a good cause!

Swarovsi's Divine Rock Light Necklace, $88 - 100% of proceeds benefit charity: water

Swarovski's Divine Rock Light Necklace, $88 - 100% of proceeds benefit charity: water

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