This is the first time the look of La Mer’s signature Crème de la Mer jar has been changed; “going blue” signifies the brand’s commitment to the oceans.

In support of non-profit organization Oceana‘s international advocacy efforts, La Mer has created a limited edition World’s Ocean Day “blue” Cream de la Mer jar and will be making a $200,000 donation to Oceana.  La Mer’s collaboration with Oceana reflects its heritage–one that is deeply rooted to the beauty and power of the sea.

Oceana’s missions include promoting habitat protection, pollution control, safe seafood practices and responsible fishing. Their tireless scientific research efforts have motivated extensive global policy changes.  La Mer’s USD $200,000 World Ocean Day donation this year will specifically support the habitat protection campaign and the organization’s recent efforts in helping Belizean leaders with the protection of its incredible marine gems.  As Belize has the second largest Barrier Reef in the world, UNESCO added Belize Barrier Reef to its list of endangered World Heritage sites.

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