Make Luxury Count » VIVA GLAM http://makeluxurycount.com If you're going to make a statement, make it count. Mon, 30 Aug 2010 18:13:22 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 MAC has given $135M to AIDS Fund since 1994 http://makeluxurycount.com/2010/02/02/mac-has-given-135m-to-aids-fund-since-1994/ http://makeluxurycount.com/2010/02/02/mac-has-given-135m-to-aids-fund-since-1994/#comments Tue, 02 Feb 2010 22:11:54 +0000 Holly Wesselhoft http://mobrimer.com/makeluxurycount.com/?p=728

MAC VIVA GLAM, $14 - total cost goes to MAC AIDS Fund

MAC Cosmetics has really been making a statement, and I’m not referring to their signature funky and bold make-up style.

With Fergie of the Black Eyed Peas promoting a small line of lipsticks and lipgloss called VIVA GLAM, MAC has generated $135,000,000 for the MAC AIDS Fund since 1994. Every single cent of the $14 selling price of the lipstick or lipgloss is donated to the fund. There’s a total of 8 shades to choose from (6 lipstick colors and 2 lipgloss colors).

The MAC AIDS Fund supports men, women and children affected by AIDS worldwide. The company also encourages its employees to volunteer in AIDS charities.

Fergie featured in MAC's VIVA GLAM ad campaign

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